Dojo News

Dance Dojo Heads To Stanford to Speak at Design for Dance

Tomorrow we’re off to Stanford University in Palo Alto, California to present at BJ Fogg’s Design 4 Dance conference.

BJ Fogg runs the Persuasive Technology Lab at Stanford, where he and his team carry out cutting-edge behaviour design research in areas where they believe major shifts are about to occur in our society. Yes, they believe dance is next.

This year’s conference is all about “The First Five” – sharing core strategies on designing the first five minutes of people’s dance experience to get them feeling:

“Yes I can do this,”
“Yes this dance is for me,”
“Yes this app is for me,”
“Yes this website is for me,”
“Yes this experience is for me,”
“I can do this,”
“I will do this!”
“Hell yeah that was awesome, I’m coming back!”

Design 4 Dance isn’t about persuading people of the benefits of dance, that’s understood already. The conference’s main goal is summed by the question:

“How can we get more people dancing?”

Read more

Dance Dojo is Live!

It’s hard to believe the day is finally here. Dance Dojo’s Beginner and Intermediate Salsa programs are now live!

If you’re absolutely itching to get started, you can join here, or check out our sample lessons for a taste of the program.

Looking back six months ago, we knew we were in for a ride, but we had no idea what it was going to look quite like this.

From pitching Patrick the idea of taking his and Scarlet’s Salsa lessons online in a Hastings St. Coffee shop, to setting up our first day of filming and trashing the whole thing, to learning how to direct a shoot, motivate a team, build a beautiful website, code CSS, and edit videos in Final Cut, it’s safe to say we’ve done about as much learning as you’re about to start doing!

Read more