Tomorrow we’re off to Stanford University in Palo Alto, California to present at BJ Fogg’s Design 4 Dance conference.
BJ Fogg runs the Persuasive Technology Lab at Stanford, where he and his team carry out cutting-edge behaviour design research in areas where they believe major shifts are about to occur in our society. Yes, they believe dance is next.
This year’s conference is all about “The First Five” – sharing core strategies on designing the first five minutes of people’s dance experience to get them feeling:
“Yes I can do this,”
“Yes this dance is for me,”
“Yes this app is for me,”
“Yes this website is for me,”
“Yes this experience is for me,”
“I can do this,”
“I will do this!”
“Hell yeah that was awesome, I’m coming back!”
Design 4 Dance isn’t about persuading people of the benefits of dance, that’s understood already. The conference’s main goal is summed by the question:
“How can we get more people dancing?”